Blog posts should engage readers in the best way possible, as that is what every blogger hopes to achieve.
Our aim is to come up with the best content we can. To do so, it is essential that we identify the basic elements of great content.
There is a natural desire in all of us to see our posts immediately connected with our readers.
The goal is to make them believe that the ‘people behind the screens’ are real people having a one-on-one, deeply immersive conversation about the topic at hand.
However, does engage your readers in your posts to require being a literary genius? Not necessarily. Simply connect. But how?
You would be well on your way to earning the loyalty and trust of your readers with these ten ingredients of great content.
1. Great Content!
Posts with poor writing will not generate leads, drive traffic, sell or earn loyalty.
There are already tons of useless posts on the internet. It is important to spice things up with content that is hard to find if you want to fish from the internet sphere. Great posts are an essential ingredient of great content, and should never be overlooked
Great posts that meet readers’ needs will always be picked and enjoyed. You can inform, ridicule, entertain, or inspire. People want to be involved in every post they come across. Therefore, if you understand and empathize with your readers, your blog will inevitably become popular.
Your readers will stay on your site longer and visit often if you provide them with very useful information. Great contents
This will increase your ranking if you get your visitors to click those “Share This” buttons.
2. Outstanding headlines and subheadings.
The power of brief, catchy, and well-thought-out magnetic titles is unmatched.
All your blog posts should have appealing headlines. Make sure that you include powerful words as well as numbers.
Whenever a lazy reader pays attention to your content, don’t let their eyes scroll and stop reading. Subtitles outline the content in a logical and structured manner, making it easier to scan.
3. Establish a clear purpose for your blog post
The purpose of writing is to communicate a particular point (s).
By having a point to your article, you give readers something memorable to latch onto. As a result, they are more likely to share, comment, and engage with it.
Understand the importance of writing a blog post that accomplishes a particular objective and mission. What are you hoping to accomplish: informing, entertaining, educating, and inspiring?
Blog posts are about your ‘Purpose’. Your job as a messenger would be failed if a reader reads through your entire article and does not understand what it is all about.
Don’t complicate things. Using large vocabularies and figures can scare your readers. You should be responsive, respectful, nonjudgmental, and have fun with your writing. Avoid overthinking.
Keep it brevity and simple. It will always pay off.
4. Great content comes from originality
Almost any expert blogger will advise you to acquire original content if you want to create great content.
When writing a blog post, try to think outside of the box. It is imperative to captivate your readers’ minds with something unique, creatively crafted.
Conduct a thorough analysis of a particular niche and publish your findings. That’s your original work. The more research you put into your content, the more links and shares you will get. Your work will be more credible and detailed.
The key to avoiding plagiarism when you are conducting your research online, and not through surveys, is to use multiple sources, select the most important points, and then write in your own words from the start. Great and unique content is both loved by Google as well as your users.
5. Discover and use your personal voice.
Blogs are personal adventures. Don’t copy what others do. Put your voice into your writing. This will add value to your business. Don’t let someone else’s method ruin it for you.
6. Triggers of emotional reactions.
Feel it through your writing. Make them part of your great content’s joys and sorrows. Your detailed descriptions will always stick in their minds as they are excited to read more from you.
Relevant, unique, and informative are characteristics of a great article.
Choose a story that fits your content, whether it be funny or sad. Your readers will remain glued to their screens if you introduce a topic that is dear to them using the analogies you choose.
7. Be truthful.
Even if you are extremely good at telling lies, the truth still matters. Want to color your content with a story? Fine. Share a true story.
Do you want to illustrate a point? Great. Present research that is traceable and substantiated. Would you like to share your
opinion? No problem. The truth lends credibility to your blog posts.
There is a fun aspect to blogging in that you do not have to know everything. You will always have something to say or a way to respond to readers’ feedback as long as you don’t stop learning.
8. Do not let your attention stray.
Talking too much while composing a blog post will cause you to lose your flow and transition. You should not write a blog post with a million ideas in it; your readers will get lost.
Don’t be too monotonous; add some variety with your words. Stay focused and hold the attention of your audience.
Sharing is a natural human instinct. You hope that someone will, but it’s not always the case.
You may even be measuring your content’s value by how many people share it. Many people are likely to stumble across your content. Make sharing easy for your readers.
Provide easy-to-find, easy-to-use share bars. Let readers suggest shortcuts and suggestions for sharing your content.
10. SEO for the content
When it comes to digital marketing results, SEO is one of the key ingredients of great content.
Even if you have a decent mailing list and share your content via social media, you would be better off earning a spot on the search engines’ results pages (SERPs).
Improve your blog post’s search engine optimization. It is essential that you understand Search Engine Optimization, apply on-page optimization techniques, and learn about the most important ranking factors.
It takes time to master SEO (search engine optimization). There’s no need to stress yourself out when you haven’t
mastered it yet though. In addition, there is a great deal of free information that can be found in eBooks, blog posts from reputable sources.
Make sure your website is equipped with reputable SEO plug-ins
After you set a focus keyword, you can always check your SEO status while writing a post. A good rating is worth working toward, even though you do not need to get everything right.
In fact, if you have some bucks to spend, I recommend you purchase one of the best SEO for WordPress eBook by Yoast.