SEO Search Engine Optimization For your website to gain visitors from search engines, search engine optimization (SEO) is key. However, how do search engines rank websites? This is why we have compiled a list of the most important ranking factors for you. SEO RANKING FACTORS The ranking algorithms of Google and other search engines are…
By definition, link building is gaining links from other websites to your own. Increasing the authority and driving referral traffic of a website is crucial for marketing and business owners. Why build links? It is complicated and always evolving how Google determines which sites rank for which keywords, but backlinks remain an important factor in…
While internet marketing and digital marketing are similar, they do differ slightly. Here’s how they’re defined. Digital marketing In general, digital marketing refers to marketing strategies that use digital channels to promote your products or services. In marketing your business, you might use social media platforms or TV ads. Digital marketing encompasses everything from TV…
An SEO audit examines all the factors that may affect the ranking of your website on search engine results pages or SERPs. Technical SEO performance includes on-page and off-page SEO, as well as technical SEO optimization. In the last few years, Google has made a variety of changes to its algorithm in order to decide…
In technical SEO, your website is fully compatible with search engine guidelines so it can be crawled and indexed with no issues. The purpose of a technical SEO audit is to assess your website’s current SEO and determine what aspects need to be improved for a seamless online experience. The demands of users have changed…
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