While internet marketing and digital marketing are similar, they do differ slightly. Here’s how they’re defined.
In general, digital marketing refers to marketing strategies that use digital channels to promote your products or services. In marketing your business, you might use social media platforms or TV ads. Digital marketing encompasses everything from TV ads to social media platforms. It doesn’t just happen on the web.
Known also as online marketing, internet marketing is a form of digital marketing that includes strategies for marketing yourself online. In order to be considered an Internet marketing strategy, it must utilize the Internet to connect with leads. Online marketing is all about building a presence online.
Digital Marketing vs. Internet marketing: The channels
There are many channels that overlap in Internet marketing because it is a subset of digital marketing. Many Internet marketing strategies are also solely digital marketing-based. Here are a few examples:
Search engine optimization (SEO)
Social media marketing
Social media advertising
Most of these strategies fit into both Internet marketing and digital marketing categories, as you can see. Strategies that don’t require the Internet to advertise to prospects aren’t considered Internet marketing.
Overlapping strategies in Digital Marketing vs. Internet Marketing:
Let’s look at four strategies you can use.
Search engine optimization (SEO)
Search engine optimization (SEO) is included under both categories of digital marketing and online marketing.
The goal of SEO is to boost your rankings in the search engine results so that you can drive more relevant traffic to your website. It is extremely important to invest in SEO to reach more qualified leads, especially since so many people conduct searches every day (the average person conducts 3-4 searches per day).
A successful SEO strategy should include the following components:
Integrating relevant key terms:
Search engines display your website based on keywords. To drive traffic to your website, you must use industry-specific keywords. If you want to drive qualified traffic to your website, you should choose long-tail keywords, which contain three or more words.
Improve your site’s load time:
Search engines deliver information quickly to users, who want information fast. If you want to improve the speed at which your site loads, check Google PageSpeed Insights. You can also hire an expert to optimize your site using page speed services.
Since Google began indexing mobile-first sites, where your mobile site is taken into consideration with your rankings, you need to make sure your site is mobile-friendly. You can check if your site is mobile-friendly by using Google’s Mobile-Friendly Test. In case you do not have a mobile-friendly site, you can utilize responsive design.
Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is another form of Internet marketing and digital marketing. A PPC ad appears at the top of the search result list and has the tag “ad.”
You can convert more leads with PPC ads. Paying visitors is a great strategy for helping your business grow since they are 50% more likely to convert than organic visitors. A successful PPC campaign has a few key components:
Choose relevant keywords:
Search engine results are largely determined by your keywords, just as SEO is. In addition to optimizing for long-tail keywords, you should also use them because they lower your cost per click (CPC) and help you attract more qualified leads.
Customize your landing page:
Your PPC campaign will perform better with a custom landing page. In order to keep leads engaged with your ad, make sure your landing page matches the content in your ad copy. In other words, if your ad copy is about summer dresses, your landing page should be about summer dresses.
Use ad extensions:
Your ad will be taken to the next level with ad extensions. These components, from structured snippets to local extensions, allow you to provide some more information to your ad that will entice your audience to click.
You’ll find that content marketing is another strategy that both digital marketing and Internet marketing use.
The purpose of content marketing is to drive your audience to your site by sharing your knowledge. There are many types of content:
The purpose of content marketing is to establish yourself as a leader in your field, drive traffic to your website, and increase brand recognition. A content strategy must include the following components:
Utilize a content calendar:
You can easily lose or become confused while creating and publishing content. With a content calendar, you can keep track of when your company publishes content and stay organized.
Try different formats:
It’s important to keep up with your blog regularly, but you should also make use of other content methods. Keep your content fresh and interesting by experimenting with different content formats, including videos and infographics. This helps you reach people who don’t like reading blogs but enjoy watching videos, like those who don’t like reading blogs.
Focus on industry topics:
Unless it’s directly related to your industry, you should avoid jumping on the trending topics train. It is possible to drive traffic from non-industry-related topics, but they are unlikely to drive targeted traffic relevant to your business. You should focus on industry topics to attract the right audience.
Email marketing is another excellent Internet marketing and digital marketing strategy. It allows you to send the content directly to prospects. Send your audience a variety of content, including promotional emails and blog links.
Lead nurturing is crucial for converting leads. You can have a direct connection with your audience and deliver the content they are interested in with this method. Here are some best practices for email marketing:
Personalize your email campaigns:
Using this strategy, you will be able to drive success with personalized email campaigns. Email campaigns that are personalized go beyond simply including a user’s name – they should be tailored to the interests of the recipients in order to increase engagement. Personalization increases open rates by 41.8%!
Avoid paying for subscribers:
The act of buying subscriber lists may seem like an easy way to obtain an email list, but it isn’t the most effective method. There are many people on this list who are not interested in your business, and as a result, your emails will end up as spam, or your emails will be blocked. You should instead rely on organic means of obtaining emails, like a form on your website.
Create a click-worthy subject line:
Opening your email is half the battle. Create an enticing subject line for your email marketing campaign if you want subscribers to open the email. Consider using emojis, adding the subscriber’s name, and more.
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