How to Rank for “Near By Me” Searches in Local SEO
What's your experience ranking for "nearby me"?
Local SEO is the term used to describe this. Google’s algorithm sort the information based on nearby businesses that match the keywords people type in when they search for a product or service. When your business appears for searches in your local area, you can drive local revenue to your company and reach a wider audience.
It’s not necessary to rank high for “nearby me” searches for some businesses. There are companies that provide goods and services exclusively online or through other companies that aren’t tied to a specific location. The local area, however, is extremely important if you own a brick-and-mortar business. People in the neighborhood should be aware you exist.
Google Business Profile (GBP)
To rank higher on “nearby me” searches, you can utilize a few tools. These tools include Google Business Profile. It displays information about your business when people conduct searches for it. The information on this page includes your company name, address, contact information, opening hours, and reviews. You can edit and add to the information when you verify your business, so you can provide as much information about your business as possible.
Businesses looking to rank for “nearby me” searches should also list their business on websites like Yelp, TripAdvisor, and Angie’s List.
Google also takes into account reviews left on these specific websites when ranking your business when you have Google Business Profile pages or directory submissions. If you attract visitors to your city, companies could also advertise with the local tourism board. Getting information out to the community about your business is important both for advertising and for providing your target audience with the information they need to make an informed decision about you.
Social Media Marketing
Social media marketing is rarely considered a local SEO search technique. Nonetheless, you can use Facebook, Twitter, and other social media accounts to advertise your business name, address, and opening hours, as well as your products and services. You can also use these accounts for customer service. If you have multiple channels, you can reach clients where they are as well as build up local content that will help search engine algorithms sort your company into results lists.
Community-oriented content is local. You can use your name online in a variety of ways by participating in local events, linking with local businesses, and supporting local organizations. Articles, press releases, and other types of content that contain keywords relevant to your area can be included.
On-Page Optimization
Local SEO and “nearby me” searches can be optimized on your website. You can begin by writing a list of the keywords you wish to target after conducting initial keyword research.
Imagine that you own a retail clothing store in Indianapolis. As one of your page titles, you can use the keyword “Women’s Clothing Nearby Me”. You can increase your company’s visibility for local searches by adding “nearby me” to the title tags, anchor texts, and alt tags of your location pages. You’re not trying to be spammy or use “keyword stuffing”, you’re using your keywords naturally to benefit your audience.
Your blog should also contain local content. You might advertise an upcoming sale in your shop in order to optimize on keywords in your area.
You can also increase your search engine ranking by optimizing your current website content. Through the creation of a high-quality backlinking network with other local, non-competing businesses, you are able to benefit each other while increasing your influence.
Even if people are not from your area, they may be searching for your products and services. Those who visit may need your services, just as those who live nearby may make your company a regular part of their routine. Having your company recognized as a local and tourist destination can help not only increase revenue but also change how tourists and locals view your company.
Optimizing For Mobile
It has been shown in studies about search queries that mobile-friendly versions of websites are more likely to be selected by users for products and services. Consider creating a mobile version of your website if you don’t already have one.
When people look for information near them on their smartphones, they are more likely to choose you as their business partner if your site is easy to navigate. You can enlarge buttons, create clickable phone numbers, and add a map feature so people can find you more easily.
According to Google’s recent updates, mobile-friendly websites are ranked higher than those that don’t. Talk to your developer and get started right away if you think you need a mobile update!
Finally Rank for “Nearby Me” Searches
Contact the SEO experts at DIGITOCRATE today if you want to rank higher in “nearby me” searches for your area. Using our expertise and insight, you will be able to reach the people you want to do business with most effectively. Your website and social media can be optimized, your accounts can be streamlined, and we can brainstorm new ways to promote your business in your community.