While internet marketing and digital marketing are similar, they do differ slightly. Here’s how they’re defined. Digital marketing In general, digital marketing refers to marketing strategies that use digital channels to promote your products or services. In marketing your business, you might use social media platforms or TV ads. Digital marketing encompasses everything from TV…
An SEO audit examines all the factors that may affect the ranking of your website on search engine results pages or SERPs. Technical SEO performance includes on-page and off-page SEO, as well as technical SEO optimization. In the last few years, Google has made a variety of changes to its algorithm in order to decide…
Digital marketing is quickly replacing the era of television and radio advertising. Your business’s ads can reach millions of consumers every day through online advertising. Media marketing is often offered at a much lower price point than traditional media. Digital marketing definitely has a future in video advertising. Video ad spending will reach $9.26 billion…
Overview: Marketers have never had access to such a wealth of resources and innovation as they do today. According to VentureBeat, there are 1,876 marketing companies across 43 different categories, such as SEO, social, video marketing, sales enablement, mobile analytics, and dozens more. As well, many of the categories in the report weren’t there a…
In technical SEO, your website is fully compatible with search engine guidelines so it can be crawled and indexed with no issues. The purpose of a technical SEO audit is to assess your website’s current SEO and determine what aspects need to be improved for a seamless online experience. The demands of users have changed…